Ivan Vicente, a content creator who shared his “WW3 fit,” sees the viral TikTok trend as a way to broach bigger, weightier ...

Armed with pop star Kesha’s hit track “Blow” as the soundtrack to their social media silliness, and “#WW3” as their unifying ...

TikTok has evolved from a social media app to – in the eyes of some policymakers – a digital weapon. Its massive global ...

They are bottom-up globalization tapestry. No matter what obstacles arise, creators will keep weaving those global ...

‘Underconsumption core’ trends on TikTok 1w W ASHINGTON—Exhausted from a rising cost of living in the United States and nonstop ads, some young adults on TikTok are pushing back.

TikTok rose in prominence partly because of its spin-the-wheel, seemingly random quality: anything or anyone could go viral overnight. Brands did their best to keep up by jumping on trends, using ...