Matthew Ball, CEO of research house Epyllion, is known for his in-depth studies of the metaverse and the games industry.

Xbox hires analyst who said games were losing the attention battle with gambling, crypto and porn as chief strategy officer ...

Matthew Ball is the new chief strategy officer for Xbox ahead of Project Helix.

Microsoft has hired industry analyst Matthew Ball to help lead strategy for Xbox as the group prepares a transformational ...

Can Matthew Ball reverse Microsoft’s stagnating console gaming business? That’s the job he’s been tasked with as Xbox’s new ...

Xbox has hired two new executives to join the leadership team, according to The Game Business.Video game industry [...] ...

Xbox CEO Asha Sharma just announced the appointment of a new Chief Strategy Officer and Chief Technology Officer to "position ...

Xbox CEO Asha Sharma has made further changes to the brand's leadership team, appointing industry analyst Matthew Ball as ...

Xbox has hired Matthew Ball, a video game analyst best known for his popular annual state of video gaming report, as its new ...

Rhys Elliot, video game analyst at Alinea Analytics, speaks to Eurogamer about Sony's latest fiscal year statement and what ...

Discover the latest gaming industry shifts as Xbox breaks records with Forza Horizon 6 while PlayStation faces backlash over ...

GTA 6 is expected to be available digitally through PlayStation Store, Xbox Store, Rockstar Games Launcher and maybe Steam.