Microsoft has finally lowered the cost of Xbox Game Pass after months of frustration over rising subscription prices. The ...

XBOX has a new chief strategy officer as part of another leadership shakeup from CEO Asha Sharma. How might Matthew Ball ...

As part of plans for "strengthening Xbox’s console business," its new CSO Matthew Ball aims to elevate Microsoft's social ...

They might take comfort, then, in Xbox’s new chief strategy officer’s belief that console gaming remains “important, durable, ...

The 2026 Esports World Cup will be held outside Saudi Arabia for the first time in the event's history, taking place in Paris ...

Matthew Ball, CEO of research house Epyllion, is known for his in-depth studies of the metaverse and the games industry.

Xbox hires analyst who said games were losing the attention battle with gambling, crypto and porn as chief strategy officer ...

Xbox hires Matthew Ball and Scott Van Vliet as Asha Sharma continues major leadership changes focused on consoles and ...

Xbox has hired your favorite video game developer's favorite industry analyst, Matthew Ball, as its new Chief Strategy ...

Microsoft has hired industry analyst Matthew Ball to help lead strategy for Xbox as the group prepares a transformational ...

Can Matthew Ball reverse Microsoft’s stagnating console gaming business? That’s the job he’s been tasked with as Xbox’s new ...