Interestingly, seven of which take the top 10 spots in sonic branding, are also new brands. Looking forward to 2024, Bjorn Thorleifsson, head of research and insights at amp sound branding ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Sonic branding (a.k.a. Audio Branding ... with a curated digest of the most important marketing stories and expert insights from our global team. Using music and sound to shape your brand involves ...

Our study offers invaluable insights into the strategic use of sonic elements in branding, helping marketers craft auditory identities that truly resonate with their audiences.” Professor ...

In today’s crowded digital landscape, where brands compete for attention across multiple platforms, sound has emerged as a crucial yet underutilised branding tool. While most companies invest heavily ...

In tandem, Bjorn Thorleifsson, head of research and insights at amp sound branding said that major brands will no longer just seek bespoke projects for their major campaigns, but rather sonic ...

MassiveMusic will provide brands, agencies and platforms with a ‘seamless, end-to-end partner to maximize the impact of music ...