More on Meta's plans for Scale AI as Hollywood drops the hammer on AI companies that generate its characters. XR goes ...

New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

Put simply, it offers a boatload of tools to make the most of the platform, such as Story Boost to get more views on a story ...

Snap is back in the race — this time with its own AR smart glasses. Snap just announced its next-gen “Specs”—and it’s a big ...

At the Augmented World Expo 2025, Snapchat unveiled its latest iteration of Snap Spectacles. The upcoming model promises a sleeker, lighter design, with a ...

Apple’s annual Worldwide Developers Conference, where the original Macintosh computer was unveiled in 1984, commenced on ...

With smart glasses set to become the latest battleground for the global tech giants, many are turning to established retail ...

Snapchat has launched a new subscription tier that offers access to a wider selection of lenses and augmented-reality ...

Snap is returning to the consumer augmented reality market with a new pair of smart glasses called Specs, slated to be ...

Snap Inc. is gearing up to launch its first consumer smart glasses called Specs in 2026, intensifying the competition with ...

Snap hopes its upcoming Augmented reality glasses could becomer a key interface for the next-generation computing platform.

Snap Inc. today announced its most ambitious entry into augmented reality yet, revealing plans to launch the 'Specs' (so, ...