Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Now that baggy pants reign supreme, skinnies can get cast to the wayside. They might not be the most popular style out there, but that doesn't mean you should banish them from your closet altogether.

Technology isn’t the biggest challenge. Culture is. by Tim Fountaine, Brian McCarthy and Tamim Saleh Artificial intelligence is reshaping business—though not at the blistering pace many assume. True, ...

All bathrooms need a mirror. And while you might be tempted to choose a small bathroom mirror for a teeny-tiny space, the experts say quite the opposite. Yes, all the designers we’ve spoken to agree ...

Hidden water damage is a common problem in bathrooms, whether from a leaky shower pan or running toilet. "If the floor feels spongy, that's a sign of serious water damage," says John Petrie, owner of ...