Google Tag Manager is a user-friendly, yet powerful and cost-effective solution that is a must-have integration for every Magento store. It simplifies the process of adding and managing third-party ...

In a recent Forbes article, I wrote about the top 10 customer service and experience (CX) companies based on a survey of more than 1,000 consumers in our annual customer service and CX research ...

For many businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing a complete picture of how ads impact sales. A potential customer might click on your ...

Here's why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score. Over the past few years, automated bidding has become more consistent ...

How did Niantic happen? How did the company behind Pokémon GO and (soon) Harry Potter: Wizards Unite come to be? When anyone talks about Niantic, they generally mention that it’s “a Google spinout” ...

The digital marketing scene is competitive, having a digital marketing certification is a good way to stand out. But which certifications can help you advance? Digital marketing is currently ranked as ...

If information is power in the digital age (and it is), then Google has a fair claim to being the most powerful company in the world. It has collected, digitised, arranged and presented more ...