The Save Our Bacon Act, which would override hundreds of state food safety laws, has triggered bipartisan revulsion. But the pork industry wants it so they can keep confining pigs.

The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...

The CEO of Digitas on why overpromising with AI is a dangerous path for marketers.

While the regional digital advertising landscape continues to grow, its brand safety strategies have not kept pace with the ...

It’s the next gold rush… or is it a feeding frenzy? South African advertisers are pouring growing budgets into connected ...

Buyers are moving beyond scale alone, using curated supply, contextual intelligence and optimisation to drive stronger ...

On Saturday, The Guardian published a leaked draft memo that would give Trump’s so-called “Board of Peace” and its contractors in Gaza blanket legal immunity from any charges of wrongdoing. The draft ...

A publisher increases traffic by 40% over six months. More people visit the website. And more pages are viewed. This should increase the revenue too, right? Then the monthly report arrives. Traffic is ...

Spread the love“`html In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for brands aiming to capture audience attention and drive action. With Google’s recent ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

TraPilot.ai today launched what it calls the world’s first AI-native SEO service platform designed from the ground up to deliver completed sear ...

Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, ...