For VisitBritain, data has always been part of the story. As the UK’s national tourism agency, it depends on accurate insight to help regions, small businesses, and policymakers make better decisions.

Soham Mazumdar is the Co-Founder and CEO of WisdomAI, a company at the forefront of AI-driven solutions. Prior to founding WisdomAI in 2023, he was Co-Founder and Chief Architect at Rubrik, where he ...