TK Maxx has captured hearts with an adorable £3.99 item that's drawing comparisons to the much-loved Jellycat characters.

"Meet Maymo, the hilarious lemon beagle taking YouTube by storm. Watch Maymo and his adorable pack in laugh-out-loud skits, epic pranks, and heartwarming adventures that dog lovers can't get enough of ...

Jellycat fans were quick to notice the resemblance between the TK Maxx bag charm and one of the brand's popular charms ...