Coca Cola-owned BodyArmor is unleashing its newest drink as part of its years-long effort to overthrow Pepsi’s Gatorade from its position as the top-selling sports drink.

BodyArmor is kicking off 2024 with another innovative product, this time bringing a zero-sugar sports drink to the table that doesn't have any artificial sweeteners, flavors or colors.

bodyarmor sports drink unveils refreshed visual identity and national campaign, rooted in brand dna: bold, authentic and unapologetically real. pr newswire. whitestone, n.y., april 17, 2025.

WHITESTONE, N.Y., April 17, 2025 /PRNewswire/ -- Today, BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new ...

BODYARMOR Sports Drink teamed up with Frisco-based YouTube group Dude Perfect to launch an exclusive new flavor and bottle available in stores this summer for a limited time. Earlier this year ...