Day might have less of an impact these days, since every text message feels like a scam; magazine editors are being added to ...

Havas Formula is supporting the launch of former first lady Michelle Obama’s Plezi Hydration sports hydration drink. Plezi Hydration launched on March 26 with help from four-time NBA champion Steph ...

Day means it is once again time for brands to get in on the "fun" with cheeky corporate capers including hot sauce sunscreen, ...

While meant to be a joke, the fake offerings can generate valuable buzz and in some cases lead to real product launches.

Day likely had its origin way back in the 15th Century. But today it's become more of a day for marketing mischief by big ...

According to Plezi, Stephen Curry was actively involved in the different stages of creation of the product, from the actual ...

Michelle Obama and Steph Curry launch PLEZi Hydration, a healthier sports drink with 3 flavors, less sugar, and more ...

Plezi Nutrition, a company co-founded by Michelle Obama, has launched Plezi Hydration, a sports drink developed with NBA star ...

NBA player Stephen Curry and former First Lady Michelle Obama have launched Plezi Hydration, a sports drink with a ...

The drink, called PLEZi Hydration is available at Amazon and at select grocery stores in California, the home of Curry’s team ...

Golden State Warriors superstar Steph Curry is debuting a hydration-focused sports drink under the PLEZi brand founded by ...