With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge for Bodyarmor. Innovation is in full flow - but how does the brand decide ...

Day means it is once again time for brands to get in on the "fun" with cheeky corporate capers including hot sauce sunscreen, ...

Day might have less of an impact these days, since every text message feels like a scam; magazine editors are being added to ...

While meant to be a joke, the fake offerings can generate valuable buzz and in some cases lead to real product launches.

Four-time NBA champion Stephen Curry is teaming up with former first lady Michelle Obama to release a healthier sports drink ...

Perhaps best known for his on-court dominance, NBA player Steph Curry is hoping some of that success translates into the ...

Golden State Warriors superstar Steph Curry is debuting a hydration-focused sports drink under the PLEZi brand founded by ...

Plezi Nutrition, a company co-founded by Michelle Obama, has launched Plezi Hydration, a sports drink developed with NBA star ...

Obama says she and Curry are proud to offer PLEZI as “a better option for anyone looking to stay active and hydrated without ...

New York — Perhaps best known for his on-court dominance, NBA player Steph Curry is hoping some of that success translates into the crowded court of sports ... Coca-Cola’s BodyArmor and ...

And it translates, "I think you're cute" to become "ni hao fine shyt." Sports drink company Bodyarmor decided to get into the hair business with a Sports Performance Shampoo packed with ...