BodyArmor has introduced BodyArmor FIT, its first sparkling sports drink in a 12 oz slim can, marking the company’s entry into canned hydration beverages aimed at everyday consumption beyond exercise, ...

Kobe Bryant's $6m BodyArmor investment soared in value before Coca-Cola's takeover left his estate in line for around $400m.

Coca-Cola bottles with yellow caps are appearing on shelves across the U.S., as they do every spring around Passover, and social media is taking notice. Mark Meador, who previously worked for the DOJ ...

Did you know that The United Family is teaming up with BODYARMOR to help support Boys & Girls Clubs across West Texas, including Lubbock? Here's how you can join the fun and show your support as well!

The beverage giant is expanding its digital and social media reach.

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The company's investment in the NFL legend's $1 billion athletic brand comes as Dynasty crosses $200 million in private ...