When packing for team travel, Jalen Brunson’s not bringing just any knickknacks. As captain of the New York Knicks, the star ...

Unrivaled, the women’s 3-on-3 basketball league set to debut on Friday, has named Sprite the presenting partner of the league ...

Unrivaled is about to begin their inaugural season, but not before adding a few more new exciting partnerships to their list.

The sports drink market is experiencing robust growth, driven by increasing consumer demand for hydration and performance-enhancing beverages.

Today, as the CEO of BodyArmor Sports Nutrition, he leads a different kind of fight: taking on Gatorade, the Goliath of the sports drink market, which holds a commanding 68% share. Muyshondt’s ...

Tasked with scaling BodyArmor and Powerade to rival Gatorade, the undisputed leader in the sports drink market with a 68% share, Muyshondt understands that organizational growth is not just about ...

Sports drinks are an important part of hydration during athletic performance. Most sports drinks have marketing labels that can make it difficult to figure out what's a good electrolyte drink that ...