New beverages want to push boundaries, embrace the white spaces, and create new categories: but it’s a big mission to take on ...

Mike Repole is a billionaire. Made it rich by selling his sports drink companies Vitaminwater and BodyArmor for a combined $9 ...

If a horse owner knows what they're doing, horses have proven to be a very valuable investment. For St. John's basketball ...

Gatorade is updating the labels on its electrolyte sports drinks and preparing a new product that it claims will hydrate you ...

It's not just hardcore athletes who want to stay hydrated, and that's become a problem for Gatorade. PepsiCo, which owns Gatorade, announced Thursday a sweeping makeover of the brand in response to ...

The country’s two most popular sports drinks brands launched new soccer-focused campaigns Thursday ahead of the 2026 FIFA ...

Gonzaga picked up a commitment from one of the best players in the transfer portal and should enter the 2026-27 college ...

Whether you love or loathe the St. John's super donor and would-be horse-racing reformer, good luck trying to keep up with ...

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated ...

It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade.

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. North Atlantic right whales see ‘positive news’ this calving season ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Mexican governor and mayor indicted by US for drug trafficking step ...