With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge ...

Coca-Cola is set to introduce its global sports drink brand BodyArmor Lyte in India this summer, according to a PTI report.

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

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Electrolyte drinks are everywhere nowadays. You've probably seen countless brands at your grocery store, and we've narrowed ...

Coca-Cola plans to use its top soccer marketing assets, including deals with MLS and U.S. Soccer, to promote Powerade with the hope of attracting younger consumers to the 37-year-old sports drink ...

Coca-Cola plans to use its top soccer marketing assets, including deals with MLS and U.S. Soccer, to promote Powerade with the hope of attracting younger consumers to the 37-year-old sports drink ...

Coca-Cola is launching BodyArmorLyte, Honest Tea, and Vitaminwater in India this summer amid early heatwaves. The company ...

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In addition to nurturing brands in-house (with nonsparkling concepts more than half of the innovation pipeline), the company has recently bulked up its presence in categories such as coffee and sports ...