Body Armor has entered into a multiyear sponsorship agreement to become the official sports drink partner of the hockey league, along with its players association, the NHLPA.

Body Armor has a line of low-calorie drinks that use natural sweeteners, natural flavors and coconut water. They come in flavors like peach mango, blueberry pomegranate and orange citrus.

In 2011, Lance Collins and Mike Repole co-founded BodyArmor which is a sports drink company. In 2014, Kobe Bryant invested in the company and became creative director. In 2018, Coca-Cola became ...

Coca Cola-owned BodyArmor is unleashing its newest drink as part of its years-long effort to overthrow Pepsi’s Gatorade from its position as the top-selling sports drink.

With the new drink, Gatorade will take on Coca Cola's Powerade Zero for the first time. Coke launched Powerade Zero a decade ago, and it has been a bright spot in the sports hydration market.

Sports drink brand BodyArmor is kicking off 2024 with a new, no-sugar option. The brand, which is owned by the Coca-Cola Company, announced Thursday it is launching BodyArmor Zero Sugar, ...

BODYARMOR ZERO SUGAR also has zero grams of carbs and no artificial sweeteners, flavors, or dyes, which is a big deal for people like Culpo who are highly conscious about what they're putting ...

BodyArmor is wasting no time in its push to dominate the sports drink market. Rob Gronkowski became a business partner with the relatively new sports drink brand in August and less than two months ...

Coca-Cola has taken full control of sports drinks group Body Armor for $5.6bn (£4.1bn) after identifying further “significant potential” for long-term growth. Coke initially acquired a 15% stake in ...

Gatorade punches back at Bodyarmor as sports drink battle intensifies New campaign plugs the brand’s Bolt24 offering, claiming it contains less sugar By E.J. Schultz .