Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...
Their partnership brought a unique perspective to the table, targeting an unmet demand in the sports drinks segment—creating a product free from artificial ingredients, a novel concept at the time.
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Cultivating Passion and Purpose: Federico Muyshondt’s Leadership at BodyArmor Sports Nutritionthe undisputed leader in the sports drink market with a 68% share, Muyshondt understands that organizational growth is not just about strategy or product development. It hinges on creating a ...
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Federico Muyshondt knows what it's like to live in uncertainty. Growing up in El Salvador during its devastating civil war, his daily reality was shaped by fear ...
View more NICK KRUEGER: Thrilled to be joined now by Dallas Cowboys wide receiver CeeDee Lamb, who joins us in partnership with Body Armor sports drink. And we'll get to that there shortly.
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