NBA superstar Dame Lillard is one of the few celebrity athletes in the world who has a signature shoe deal with a major brand ...

Every basketball player dreams of becoming a March Madness legend. Even after achieving those dreams and reaching the NBA, it ...

As of Saturday, March 8, at 10 a.m. ET, the Fear of God Athletics II BASKETBALL shoes are available to order for $180 a pair. These sneakers aren’t just for athletes, either, as Adidas has ...

The official adidas hub not only honored the Superstar’s deep roots in basketball ... shoes. With a weekend full of exclusive product drops, high-energy activations, and an all-star guest ...

Adidas Basketball celebrates NBA All-Star Weekend with the debut of the ... As the first sub-$100 basketball shoe to feature adidas' Lightstrike technology, it delivers premium innovation at ...

The latest Signature shoes from Dame and Adidas Basketball embrace the spirit of evolution that took Dame from overlooked and under-rated to the highest level of basketball in the world. The all ...

Best of all, the marketing behind the adidas AE 1 and AE 1 Low was top ... adidas logo appears on the tongue of the unreleased basketball shoe. While it is hard to make out many details on the ...

and adidas made sure to welcome him home properly. The nine-time NBA All-Star, an Oakland native, hosted an exclusive Superstar Party that brought out some of basketball’s biggest names and ...