The best way to see the Sonoran Desert is from in the saddle. When it comes to the Southwest, there's a bunch that Hollywood gets right, including the horse culture. Horseback riding is as much a part ...

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Visit Tucson recognizes and respects that Tucson resides on the land and territories of Indigenous peoples. Today, Tucson is home to the O’odham and the Yaqui ...

Thank you to those who joined us at our 2024 Annual Meeting on Wednesday, June 26. It was great to see so many of our partners, stakeholders, and community members. We hope you enjoyed the ...

When you're ready to move forward with Visit Tucson membership, simply click the button below and fill out our easy-to-use online application. It takes 5 minutes or less. Once you've submitted your ...

To foster a robust tourism economy, it is vital to cultivate a diverse array of businesses that sustain, promote, and advocate for tourism in Tucson. Visit Tucson is dedicated to championing these ...

Members can reach a targeted audience of visitors and residents through our Tucson Official Travel Guide, website, event sponsorship, and more. Visit Tucson’s menu of services offers additional ...

Tucson, AZ – In an historic agreement reached in late May, Tucson Botanical Gardens has acquired Yume Japanese Gardens, its neighbor a block to the south on Alvernon Way. Yume Japanese Gardens was ...

Tucson, AZ--Arizona Arts Live at the University of Arizona proudly announces the return of The Tucson Studio, a visionary music project designed to showcase Southern Arizona’s most compelling musical ...

$5 Fridays - The coolest place in midtown Tucson just got cooler! Visit the Tucson Botanical Gardens for just $5 on $5 Fridays from June 6 through September 26 (except Friday, July 4 when the Gardens ...

Meet the chefs behind the flavors of the best Mexican restaurants in Tucson. Watch our web series to learn more about the heritage and love that goes into their most iconic dishes.

Tucson, AZ – May 21, 2025 – Get ready for a night of bold flavors, creative cocktails, and culinary artistry as the 2025 World Margarita Championship returns on Saturday, June 14, 2025, at the ...