Barbara Zimmer has spent more than 15 years working across aviation and travel tech, leading teams across product, user experience and marketing technology. At Visit Qatar, she fo ...

Adobe Stock] Marketing gets better with debate. It should be welcomed with open arms. But we shouldn’t fall for the age-old ...

Meanwhile, the advertising industry looks in on itself and tries to keep up. Its ‘killer app’ is intellect, experience and expertise but it aims to compete with platforms that have more money and ...

Mark Ritson is a former professor, award-winning columnist and brand consultant. He is the founder of the MiniMBA in Marketing. If you want to understand how brand architecture decisions get made - ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Revenue doesn’t come from being visible. It comes from being chosen. And you don’t get chosen because your targeting was accurate. You get chosen because something about you feels different. Something ...

With Easter weekend approaching, the chocolate brand is looking to raise the stakes of the traditional egg hunt. Cadbury is turning the humble newspaper into a tool for mischief this Easter, launching ...

McDonald’s Netherlands, alongside creative agencies TBWA\\Neboko and OMD Netherlands, has launched a print and outdoor campaign built on the insight that people create their own ...

Marketers continue shifting investment into streaming, CTV, social, and digital video. Yet fragmentation, frequency inflation, signal loss, and ad avoidance are making it harder to deliver incremental ...

Governments, media, corporations and even technology companies are now viewed with a level of scepticism that would have been hard to imagine 20 years ago. According to recent research, more than 60% ...

At a show dominated by AI hype (the theme for Shoptalk 2026 is ‘Retail in the Age of AI’), Joe Cano, senior vice-president of digital commerce at Lowe’s, isn’t interested in technology for ...

At Shoptalk 2026, The Drum’s editor-in-chief Gordon Young trials a generative AI experience from DirecTV and Glance that turns the TV into a virtual fitting room, blending content, commerce and ...