Axair set some bold targets, so needed an agency that was up to the task of finding novel, creative marketing ideas in a ...

Lesniak Swann won Gold in the Limited Budget category at The Drum Awards for B2B with a smart, content-led campaign that ...

Oskar Serrander has spent two decades working at the sharp edge of the creator economy, from scaling podcast platform Acast ...

Ahead of next week’s NewFronts, IAB chief David Cohen says creators are nearing TV scale and reshaping media, but warns retail media’s boom could stall without standardization.

In a world awash with algorithmically generated art, writing, and design, one intangible quality is fast becoming the ...

Saaspocalypse Watch asks who is exposed, who is evolving and who still thinks the meteor is someone else’s problem. In each instalment, we put one industry voice in the watchtower to offer a frontline ...

Stagwell CEO Mark Penn. Mark Penn, chair of agency network Stagwell, has accused major US news organizations of allowing political bias to shape their coverage of the conflict wit ...

MyFitnessPal has launched a dedicated advertising business, turning the meal planning and food logging inside its app into a ...

Go to Kim Chappell’s LinkedIn page and you’ll see she lists “mother” above the title of her day job, “chief brand officer at Bobbie”. Within a couple of minutes of perching on the corner of a ...

MWC26 Barcelona isn’t just a trade show: it’s a high-value playground where the physical and virtual shake hands. In a ‘post-digital’ era defined increasingly by online fatigue and growing global ...

The AI industry is trying to erase the first word in its own name. ‘Artificial’ literally means made with art. Deliberately constructed. Authored. The industry treats it as an embarrassing prefix, a ...

From a CMO’s point of view, it is another reminder that brand matters more than ever. It is your guiding light through times of trouble. Despite media fragmentation and a constantly changing economic ...