NEW YORK – July 29, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that viewing ...

Latinx consumers are digitally savvy, highly social and exerting an outsized influence on every aspect of American life. Brands looking to engage Latinx consumers need to understand their aspirations, ...

Gracenote 是尼尔森的内容数据业务部门，为全球领先的媒体公司提供创新的娱乐体验。 我们的娱乐元数据和 ID 为娱乐生态系统（从创作到消费）提供支持，使您能够最大限度地提高内容投资的价值，并有效地吸引观众。

Not only do LGBT households make 10% more shopping trips in a year than the average U.S. household, they buy more at checkout. In aggregate, LGBT households spent an average of $4,135 at retail stores ...

Data science Data is critical to everything we do at Nielsen. We help the world’s biggest brands to make data-fueled media and marketing decisions. Join our Data Science team in delivering data ...

As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a shifting landscape in diverse marketing.

Do you know where your audiences are watching? You need a deeper understanding of your audience’s unique media habits to reach them in the right place. To make smarter decisions throughout a campaign, ...

In today’s rapidly evolving advertising landscape, precise planning is no longer a luxury – it’s a necessity for maximising your ROI. Our exclusive guide provides the critical intelligence you need to ...

As reported in Nielsen’s The Gauge™, while time spent watching streaming content in June was up over 5% compared to May, ...

Latest Nielsen data reveals Australia’s financial brands boosted ad spend by 16% to $696M, driven by digital growth, ...

During June, streaming’s share of TV viewing in Mexico showed a slight increase of 0.2 percentage points compared to the ...