Events have been an integral part of the B2B marketing toolkit for generating qualified leads. And today, many of those events are offered in all-virtual or hybrid formats. Embracing technology to ...

Some 65% of workers say they are not engaged at their job, and 61% say they are struggling with their life outside of the workplace. That's according to a survey conducted by Gallup between April and ...

If you don't think that can happen to you, do a little reading on the impact of the Google Panda update in 2011—or, perhaps a little more recently, the impact of iOS 14 on Facebook advertisers, which ...

B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand ...

How do you know you've created a great piece of content? Pageviews? Social shares? A thumbs up from stakeholders? Those are all strong indicating metrics; but deep down, we all wish our content ...

Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don't, die. By now you've heard all about the white-hot account-based marketing and account-based selling ...

How much do you invest in SEO each month, and how do you estimate the worth of your investment? If you want your website to rank high in Google searches and attract visitors and potential business, ...

What's trending on Salesforce's AppExchange app marketplace this year? To find out, SFApps analyzed a host of recent data points related to the marketplace. An infographic (below) covers key findings ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

If your goal is to educate your target audience, start by examining the entire customer journey to find natural conversion points. Being clear on what you're trying to do—and how content ...

In practice, Marketing crafts engaging content and amplifies it through targeted display, ABM, and intent data, along with advanced content syndication for high-quality leads.When Sales interacts with ...

In today's competitive market, customers expect highly personalized and timely brand interactions. Customer experience is paramount: 80% of customers say the experience a company provides is just as ...