Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five key omnichannel sales strategies in concert, according to recent research from McKinsey.

Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, with the increase in digital spend outpacing the increase in overall spend, ...

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Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research from Sagefrog. The report was based on data from a survey ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong? To find out, researchers at ...

Social Media Marketing - Which days and times for posting TikToks are most correlated with more views and likes? Do peak or ...

Editorial calendars are a marketing team's best friend... right? Wrong! Discover how this old-fashioned content schedule is holding back your company and what forward-thinking marketers can do instead ...

You all have some fantastic words for the year! Here's a helping of words you sent me: momentum, manifestation, engage, motivated. Our brains can be funny things, can't they? Having a word, phrase, ...