YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center. The annual report was based on data from a survey conducted between May ...

We all remember learning about the famous psychological experiments in conditioned reflex performed by Ivan Petrovich Pavlov around the turn of the previous century. In simple terms: Pavlov would ring ...

The role of B2B marketers varies greatly, but all marketers have one thing in common that determines their success: excellent workplace communication. In 2021, hybrid working will likely become baked ...

Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, on average, according to recent research from Loopio. The report was based on data from ...

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

You are not feeling well, so you visit your friendly family doctor. He puts you in a new electronic scanner and generates 28 trillion measurements of your temperature all over the surface of your body ...

It's a little bizarre to be at a point in history when it bears considering whether technology is going to eclipse innate human creativity. That said, artificial intelligence (AI) first contributed to ...

Apple is the most valuable global brand in 2015, followed by Google, according to a recent report from Millward Brown. The BrandZ Most Valuable Global Brands report was based on a combination of ...

The rise of generative AI tools may have leveled the on-page SEO playing field. But search engines are smart. Recent updates in their algorithms and ranking systems now mean that user experience (UX) ...

Brand loyalty tends to be correlated less with broad demographic segments—such as age or income—and more with product quality and relevant messaging, according to a recent report from StrongView. The ...

Now that you've chosen a segment (or segments) you're ready to position your product or service in each segment. You'll need a positioning statement for each targeted segment. But what does ...

Finding the right keywords is essential to succeeding with search engine optimization. The problem is that it can be difficult to consistently figure out which ones are best for your business. An ...