During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...

Samsung is the most-respected brand among global consumers, while Amazon scores highest in the US, according to YouGov’s Best ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...

Sixty-three percent of singles are more likely to say “yes” to someone interested in cooking, per Tinder research.

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...

In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte ...