MEDIPEEL lit up the night at the Hashtag Asia Awards 2025, stealing the spotlight as it clinched the coveted Overall Brand ...

Marketing is facing heightened internal scrutiny as global brands tighten controls over budgets and messaging amid growing ...

What do you get when you mix mascara, banana candy and a pop princess in a Prada wardrobe? A music video that doubles as a luxury ad.

Hilton has rolled out the latest chapter of its "It matters where you stay" brand campaign, featuring Bollywood heavyweight ...

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

A new study from YouGov reveals that for most consumers globally, Father’s Day is still about sentiment, not sales.

British newspaper The Economist has taken to the streets to remind readers that copywriting is in fact, alive and well.

JINRO is reprising its high-stakes brand play with Netflix’s Squid Game, this time tying up with season three of the global ...

YouTube has reportedly quietly revised its moderation policies late last year, ahead of Donald Trump’s return to the White ...

We are at a cusp in digital advertising as Retail Media Networks (“RMN”) are gaining rapid interest from both brands and ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Scoot marked the launch of its first direct flight to Vienna with a musical twist, partnering with Singapore’s own T’ang ...