Gopa Menon, Chief Growth Officer for APAC at Successive Digital, writes how Agentic AI is shaking up the world of marketing ...

While some users see the change as a necessary evolution to accommodate modern content trends, others have complained about ...

As the number of celebrity endorsements keep rising, in an ever-competitive ad world, the question remains: What creates impact? The celeb or the content?

Will the merged Leo become bigger than Publicis WW and Leo Burnett, will consolidation help Publicis Groupe outpace ...

But as he steps out of the café, something unusual catches his eye—a vibrant hoarding that reads: “Classic Coffee to wake you ...

In a move that has the cryptocurrency world buzzing, President-elect Donald Trump and incoming First Lady Melania Trump have ...

The four digital ads under the banner "powering financial freedom" showcase real-life scenarios where timely financial ...

Indriya, Aditya Birla Jewellery brand, has announced the launch of its first-ever bridal collection, captured in a campaign ...

Season 3 of DP World ILT20 is being broadcast live on ZEE’s 15-linear TV channels, OTT platform ZEE5, and its syndicate ...

The campaign enlists other inspiring and charismatic female figures such as Charlize Theron, Glenn Close, Laetitia Casta, ...

Following a comprehensive multi-agency pitch hotly contested over multiple rounds, OMD India has won the integrated media ...

It registered a loss of Rs 36.5 crore, a 21% fall from Rs 30 crore in the previous year’s corresponding quarter ...