We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

For premium nonalcoholic beer brand Bero, which is co-founded by "Spiderman" actor Tom Holland, loyalty is a core tenant to ...

We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, creator network, new marketplace and ...

Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms ...

Chief Marketer’s Top Women in Marketing honors the most impactful brand marketers, agencies, and partners making waves across the industry. From visionary leaders to social media experts, data mavens, ...

WINNERS UNVEILED: THE HIGHEST HONOR IN MARKETING GOES TO… The results are in! The editors of Chief Marketer have named the most outstanding marketing campaigns of 2024. From groundbreaking ideas to ...

3. Scarcity as a Buzz Builder A sure-fire way to create demand for a product or service is to make it exclusive. Cheetos did just that with its Flamin’ Hot Spot restaurant, which featured 10 signature ...

The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S. “This year’s CM200 ...

The results of Chief Marketer’s latest Pulse survey on staffing are in: Twenty-seven percent of marketing departments surveyed were impacted by recent layoffs. And the areas of marketing that ...

Gulen Bengi Lead Global Chief Marketing Officer, Mars Inc Global Chief Growth Officer Mars Snacking, Mars On brand building through co-creation with consumers: “Consumers want more and more ...

Grindr’s Second Season of ‘Daddy Lessons’ To that end, Grindr has rolled out a series of content that educates and tells stories about the LGBTQ community. The most recent initiative is the second ...