Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and ...

The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior.

B2B content production is skyrocketing, according to a report from 10Fold Communications. Among the 400 senior marketing ...

A majority of retailers are absorbing at least some of their increased tariff costs. The NRF says that’s not the best move for the economy. Here’s why.

Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses ...

A majority of retailers are absorbing at least some of their increased tariff costs. The NRF says that’s not the best move ...

Facing financial concerns and an unclear future, many shoppers are planning to approach the holiday season differently than they have in the past. A report from Wunderkind outlines what to keep in ...

Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading ...

TikTok’s ‘out of phone’ program allows brands to repurpose their TikTok content and target consumers with digital out of home ...

With Google’s AI summary, consumers are less likely to click through to websites, a Pew Research study finds. A new Pew Research Center study ...

But the real question in the noise is whether the technology improves advertising effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, on this week’s episode of AdExchanger […] ...