WPP is defending its Coca-Cola media business against another major holding company — Publicis. It is understood that the ...

Webster referred to the approach as walking into AI “blindly,” stating that if the company knows what’s driving the business, ...

It’s no secret that innovation thrives where bold ideas collide with fearless action.

Campaign has been expanding its global footprint, launching in Canada, Germany and Indonesia in 2024. Gideon Spanier, UK ...

According to COMvergence, the global account is worth $125.8m in billings annually. Prior to IPG Mediabrands winning the ...

Havas has promoted Tamara Greene, managing director of global brands, to chief client officer of global brands at Havas ...

Interpublic’s two biggest markets, the US and the UK, had the biggest percentage drops in staff headcount during 2024 as the ...

"Red flags", created by AMV BBDO in partnership with Collective Studios and Pixel Artworks, includes quotes from domestic ...

It’s more important than ever to lean into human experiences and meet in real life (touch grass, as the kids say) to exchange ...

Netflix has “polluted” its out-of-home posters for its latest series Toxic Town. Using Air Quality Index data from the ...

Following the announcement of NikeSkims, Nike’s share price rose to 6.2%, to close at $77.59 while other stocks were flat ...

Brian Lesser, global chief executive of Group M, laid out his five-point strategy for the media arm during WPP’s annual ...