The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of ...

It explored topics from global creativity and the transformative role of technology to strategies for enhancing India's ...

Articles written by Anindya Ghosh ...

Pulse Candy uses AI for Rath Yatra campaign. DS Group’s Pulse Candy has launched an AI-powered digital campaign titled ...

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad ...

Articles written by Kavita Rao ...

Social platform X has retired the ad hashtag (#ad) on all of its adverts because it says they are “no longer necessary” due ...

As emotion-sensing tech rewires adland’s playbook, Findability Sciences’ CMO explains how marketers are swapping gut instinct ...

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led ...

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, launched its new brand campaign, a heartfelt national ...

According to Al-Qassab, Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage in the Palais ...

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South ...