State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as ...

Three years ago, Adidas and FCB introduced Runner 321, a campaign that encouraged top marathons to reserve bib number 321 for ...

“Wear the damn shorts” was created by Havas London. The campaign follows research by Sweaty Betty, which found that only 16% ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland ...

The results demonstrated that there was a brand uplift of 40% when ads were placed against “unsafe” content, compared with an ...

The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and ...

An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, ...

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...

A former journalist who became the marketing leader of a 100+-person team at Vidio reveals the secrets to authentic ...

AKQA’s founder and former chief executive Ajaz Ahmed has founded a new shop to “rival” existing agencies. Called Studio.One, ...

Chagee, the fast-growing Chinese milk tea brand, has named Eugene Lee, former international chief marketing officer (IDL) at ...