Who are app investors? App investors are individuals or groups of individuals with the financial resources to support app development, scale, and innovation. App investors come in a variety of guises.

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

Influencer marketplaces: helps to build trust between the brands and their influencers and vets influencers appropriate for target audiences. Growth: provides more data-driven performance marketing, ...

Building and marketing a mobile app is hard; turning that hard work into profit is even harder. Until recently, developers unwilling to surrender up to 30 % of every sale to Apple’s in-app purchase ...

The amount of time spent on an app and the number of times a user goes back to an app in a day are two key metrics to better understand the stickiness of an app. If a new feature is rolled out, one of ...

Join Yodel Mobile by NP Digital on Wednesday, 10th July at 3:30 pm BST for Cracking the Algorithm: How AI is Rewriting App Store Success, a free webinar ...

"The company has also seemingly achieved its advertiser-friendly aspirations, generating an all-time high of $31.5 billion in ad revenue for 2023 according to a Business of Apps report. So far this ...

In the cutthroat world of app marketing, where user acquisition costs spiral and regulatory compliance can derail entire campaigns, one fundamental shift is quietly revolutionizing how successful ...

When ChatGPT was introduced in November 2022, the marketing industry became curious of this new piece of creation, turning the AI phenomenon into this innovative, digital marvel. Now that machine ...

Yodel Mobile by NP Digital, the award-winning app marketing agency, has today announced its partnership with Zenni Optical, America’s largest online ...

It takes a lot of hard work to see results you can live off, and there can be a significant time commitment. The programs and rewards can change relatively quickly, with little or no notice. A dodgy ...

Facilitates the creation of content by allowing brands to easily send products to influencers, review content, and ensure that the content meets campaign goals Provides analytics tools to track and ...