Twitter has completely taken over the minds of users, business owners, advertisers and elected officials. Now, it might be on ...

Digital advertising’s potency has always come down to knowing what the audience is searching for and the sites they’re ...

AI-generated slop content is growing exponentially online. Plus, publishers and new organizations are strategizing for a post ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AI chatbots entice users into subscriptions with free trials; non-pornographic content creators are raking in ad bucks on ...

Commerce media just went shopping. On Thursday, ecommerce marketing company Rokt acquired customer data platform mParticle ...

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media ...