How Is Emotional Appeal Used to Persuade?. The claim that emotions drive buying decisions while logic justifies buying decisions is hardly newsworthy. This approach to selling has been taught in ...

This ratio is calculated by dividing a company's total debt by its total assets. For example, if a company has $10,000 in debt and $20,000 in assets, its debt-to-asset ratio is 0.5:1. If a company ...

Cost Estimation Tools for IT Infrastructure. Maintaining cost-efficient information technology infrastructure is a key operational task of small and large companies. Frequent survey of a firm's IT ...

If you've used the Internet to register accounts, fill out forms, post on blogs or download files, you've probably been asked if you're human. The characters you entered to establish your identity ...

An ethical public relations communication offers more than mere facts; it offers context for a story. This means explaining to readers why an event has importance or why company leaders take the ...

Click the Windows "Start" button and select "Control Panel." Click "Programs" and select "Run programs made for previous versions of Windows" under the Programs and Features section to launch the ...

How to Advertise My Domain Name. Building a dynamic site with valuable content is just one aspect of a successful online business presence. Once the site is built, you must get visitors to come to ...

How Important Is a Marketing Budget?. Because marketing affects most areas of your business, your marketing budget is critical to your success. Marketing is much more than just advertising and ...

The international business environment has changed drastically thanks to globalization and market liberalization. Widespread use of electronic channels in marketing and product distribution has ...

Examples of Concurrent Control in Management. Concurrent control is a management technique used to monitor processes and behaviors to ensure they conform to regulations and standards. The ...

How Does Advertising Affect Wants & Needs?. A "need" is something you have to have, a necessity. We all need food, shelter, clothes and other basics. A "want" is something you would like to have ...

Importance of Agencies in Recruitment. Staffing agencies can play an important role in helping you find the right candidates for critical projects or roles without placing undue stress on your ...