YouTube’s new Promote tools give creators more control over boosting videos and running campaigns directly from Studio.

A new Google help page spells out the formats, policies, and clearance requirements advertisers must meet to run campaigns on ...

Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real ...

A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.

GEO isn’t the death of SEO. It’s what happens when search becomes multi-platform, multi-modal, and powered by AI.

Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, ...

Google's new Performance Max features include better audience targeting, enhanced asset insights, and smarter acquisition ...

What started as a personal challenge became a glimpse into how search is changing – and how you can stay ahead of it.

Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories ...

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX ...

Stop sending ranking reports no one cares about. Learn the metrics that prove SEO’s value in an AI-heavy, zero-click world.

Performance Max promises results through automation – but what are you giving up in return? Know the trade-offs before you ...