Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.

Identify content topics where readers want to hear from people – and leave no doubt that they’re hearing from people.

MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content with ...

This works for categories on fashion, beauty, home goods, and electronics. Plus, improved citations, WhatsApp Search and ...

Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, ...

Visual search is in. Pinterest is quietly emerging as a search engine for Gen Z and Google isn't always the go-to anymore.

Google is expanding ad transparency by revealing who’s funding ads — making it crucial for advertisers to manage their public ...

Places and products cards. Google also added places (local businesses) and product cards to AI Mode. This includes ...

Google's sponsored SERP loops could reshape how users engage with search ads – without advertisers paying or seeing clear ...

Benchmark reveals which LLMs you can use for some SEO tasks. It also reminds us that humans are more reliable than AI (for ...

Google is bringing ads into AI chatbot conversations, creating a new frontier for advertisers beyond traditional search.

Yelp is making it easier to capture high-quality leads, streamline restaurant operations, and deliver better customer ...