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Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with ...
Quantum computing is a futuristic technology that's with a lot of potential. What does it hold for marketers?
Using AI to build a DIY customer sentiment analysis solution Struggling to decode survey free-text responses? You’re not alone. Discover how AI tools like Gemini turn chaos into clarity — without ...
Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.
Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.
RCS is game-changing technology for mobile marketing. Updated with news that Google might add invitations to non-RCS users.
How to lead marketing through economic uncertainty Marketing in a downturn feels chaotic. But it doesn’t have to. Lisa Cole shares how to regain control with audits, AI and bold GTM moves. Mike ...
Here is a collection of recent data on AI and marketing. Updated with a section on AI adoption and new statistics on marketers' attitudes.
What is a ‘martech stack?’ The term martech stack refers to the collection of platforms and software applications used to create, execute, manage, orchestrate and measure the results of marketing ...
The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology. In 2024, 2,324 genAI tools accounted for 77% of growth in the marketing ...
Everything from bulk email requirements to deliverability practices. Updated with what's new about how iOS 18.2 handles email.
Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth.