We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

Temu is a name that western internet users have become used to seeing over the past eighteen months, appearing frequently in YouTube, gaming, and social media ads accompanied by its memorable slogan, ...

How to write a great meta description The key thing to bear in mind about meta descriptions is that you’ve only got a certain amount of space to work with. How much space is arguably up for debate; ...

AI isn’t about gaming the system through mass production of content This emphasis on human editing and expertise is what Duncan believes will prevent the advent of AI copywriting from having an ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...

Click and collect will account for almost 11% of UK online retail sales by 2025, according to new research, as shoppers increasingly display a demand for hybrid retail services. Other research also ...

LinkedIn has long been known as the go-to social platform for hiring and job searches. In recent years, however, it has developed into a channel where companies can blend product and brand updates ...

Pernod Ricard’s #EngageResponsibly Pernod Ricard was one of the many companies to partake in the ‘Stop Hate For Profit’ campaign in July 2020 by pausing ad activity on Facebook. Since, the spirits ...

Carefully monitor P&L and scale fast (content and creator costs can be high) Päivi Korvela, consultant: Content creation and its costs are the two key areas to solve for anyone entering social ...

There’s been one trend in marketing and ecommerce over the past three years that has put every other in the shade – retail media and retail media networks. Yes, we’ve written a lot about generative AI ...