The consumer version of the Supersonic r will be available in two new color options — ceramic pink and jasper plum — and will sell for $569.99, the same price as the original,

Dyson’s new hair dryer promises faster drying, less damage, and frizz-free shine. With smart sensors and an innovative diffuser, does it truly justify the high price tag?

The device, which is 20 percent smaller and 30 percent lighter than its predecessor, has been used only by stylists for one year.

Dyson has announced the launch of its Supersonic r hair dryer to the public. Previously, the Supersonic r was only available to professional hair stylists, but the hair dryer will launch in the UK from 2nd April for £449.