文 | 寻空的营效启示录2025年7月1日，lululemon 向美国加州中区联邦地方法院提起诉讼，指控零售商 Costco 旗下的 Kirkland Signature 与 Danskin 品牌，以远低于市场价的方式，销售高度模仿 ...

Lululemon alleges that Costco has stolen the intellectual property of its Scuba hoodies and sweatshirts, Define jackets and ...

其实这不是Lululemon第一次打官司了。2021年，它曾起诉健身品牌Peloton，指控其推出的运动服抄袭了自家设计。但最后两家公司不仅和解了，还转身变成合作伙伴，一起卖起联名服饰。

相关起诉书长达49页，其中指出，Costco旗下的Kirkland品牌抄袭了Lululemon标志性的DEFINE夹克、SCUBA连帽衫、ABC长裤设计；另一些则由Danskin、Jockey和Spyder等制造商代工生产，侵犯了Lululemon服 ...

Lululemon is suing Costco, alleging that the discount wholesaler is selling knockoffs of its $128 pants and other pricey ...

Lululemon指出，一些消费者误将这些侵权产品当作正宗的Lululemon产品购买，而另一些消费者则因难以区分而特意购买。此前，Lululemon曾向Costco发出停止侵权通知，但未获解决，因此诉诸法律途径。

如果Lululemon胜诉，不仅Costco相关产品将被迫下架，也可能在零售行业掀起新一轮“平替清洗潮”。但若法院认定Costco的产品属于“合理借鉴”，则可能进一步鼓励零售商推出价格亲民、外观近似的“设计致敬款”。 返回搜狐，查看更多 ...

Lululemon has a steep hill to climb. The line between following a trend and illegally copying a design can be quite ...

Lululemon is suing Costco, alleging the wholesale retailer knowingly sold knockoff versions or dupes of its popular products.

Lululemon Athletica claims in its lawsuit filed in the U.S. District Court for the Central District of California that Costco ...

Vancouver-based Lululemon asserts that Costco sells apparel that mimics the look and feel of its products.

The Vancouver-based athleisure brand filed a lawsuit on Friday, saying Costco had created "confusingly similar" dupes of its ...