CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...

Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its turnaround effort.

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Four minutes or less. That is how long the Starbucks chief executive officer would like for it to take from order to drink in ...

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...

Starbucks is brewing up some new technology with the hopes of turning around sluggish sales. The coffee chain is launching a ...

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s what the strategy involves.

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during the chain’s Q3 earnings, beyond his early hook of returning to core, ...