Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

US Health and Human Services Secretary Robert F. Kennedy Jr. said Starbucks Corp. Chief Executive Officer Brian Niccol ...

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...

Starbucks hired former Chipotle CEO Brian Niccol to overhaul the company in September 2024; will his fresh ideas take the company's shares out of its multi-year channel trading pattern?

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

Investing.com -- United States Secretary of Health and Human Services Robert F. Kennedy Jr. met with Starbucks (NASDAQ: SBUX) ...

Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas.

Starbucks is adding a new Protein Cold Foam option to its menu. Here’s the nutrition info and what you need to know, ...

The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.