Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks' CEO Scored in His First Year. Now Comes the Hard Part. Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain's brand. Wall Street thinks ...

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...

Advance Auto Parts Inc. (NYSE:AAP) shares are trading lower on Thursday. The company reported second-quarter adjusted ...

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

Starbucks is brewing up some new technology with the hopes of turning around sluggish sales. The coffee chain is launching a ...

Advance Auto Parts cut its FY25 adjusted EPS outlook to $1.20–$2.20 from $1.50–$2.50, compared with the $1.80 consensus. The ...

Processed-food giants and produce growers are tweaking products and ads to reach the Make America Healthy Again movement. But ...

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks is pushing back on a local news report that all its mobile order and pickup-only locations on … Continued The post ...

Dutch Bros has seen sales growth accelerate as competition in the beverage space heats up and incumbents like Starbucks ...