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Apple bids at least $150 million a year for Formula 1 streaming rights, Business Insider reports
Apple has submitted a bid worth at least $150 million a year to stream Formula 1 races starting in 2026, Business Insider reported on Friday.
Apple Could Dive Further Into Formula 1 Partnership After Success of ‘F1’ Film
The United States broadcast rights for Formula 1 could be set for a bidding war.According to a report from Samuel Agini and Michael Acton at the Financial Times, Apple is in discussion with the racing series to take over the rights to broadcast Formula 1 in the United States.
Apple has a taste for Formula 1.
The Cupertino company is in discussions with ESPN to acquire the Formula 1 broadcasting rights in the US next year, according to The Financial Times, following the success of Apple’s F1 Movie. Apple TV Plus isn’t the only streaming platform rumored to be throwing its hat in the ring,
Apple Now Wants to Buy Streaming Rights for Formula 1 Racing
Disney pays $85 million per year for the rights, and Formula 1 also charges fans directly for its own streaming service. Liberty Media, Formula 1's U.S. owners, hope that the Apple Original Film and Netflix's "Drive to Survive" documentary has increased the value of Formula 1.
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