A new study co-authored by University of Notre Dame researcher Helge-Johannes Marahrens shows that analyzing social media ...

Cultural sensitivity matters. Sentiment systems now account for cultural nuances, which helps support global trust and better customer relationships. Throughout my three and a half decades in the ...

Customer behavior insights. Sentiment analysis improves customer satisfaction and allows businesses to act on customer feedback quickly. Weather and sentiment synergy. Combining weather data with ...

Understanding what the markets will do before the competition realizes the same thing is a cornerstone of success in the financial services industry. While talented market watchers rely on their own ...

If you work in a digital marketing agency, the following scenario will likely be familiar: You get a call from a stressed-out client and hear their voice shaking on the other end of the line, their ...