Disney is changing how sports fans experience college football with ESPN Fan House, blending brands, content, and interaction ...

The platform, "ESPN Fan House," aims to foster "a new class of participation-based sponsorship" across media including TV, digital and onsite events.

Powered by Flowcode, ESPN Fan House will feature live polls, trivia, sweepstakes, merchandise, and brand integrations for fans at home, at on-site events, or engaging across social and digital ...

For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit. The tool behind it should track scans down to the channel, feed data into a ...