NEW YORK — For decades, the role of an advertising agency was integral in the development of effective creative including the :30 or :60 television advertisement. Now, proving ad shops remain relevant ...

With linear TV sliding, Audacy is putting numbers behind a simple fix: move a slice of budget into AM/FM and streaming. Even small shifts extend reach, add impressions, and lift efficiency, helping ...

Television commercials might soon look a lot like the ads in your Instagram and TikTok feeds: scrappy, niche and often obscure. Media conglomerates like Comcast and hardware makers including Roku are ...

Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts When you purchase through links ...

Ben Khalesi covers the intersection of artificial intelligence and everyday tech at Android Police. With a background in AI and data science, he enjoys making technical topics approachable for those ...

Not only are billions of dollars of pharmaceutical direct-to-consumer TV/CTV advertising dollars at risk from the Trump Administration’s recent effort to stop DTC advertising, but major “pricing ...

There are plenty of good reasons to ban the TV advertising of prescription drugs, but coming from the anti-science, anti-medicine Trump administration and the dangerous anti-vaccine crackpot Health ...

I thought smart TVs would make my life easier. What I got instead was endless frustration. My four Roku TCL Smart TVs crawled through menus, took forever to load apps, and bombarded me with ads at ...

The surreal world of TV pharmaceutical ads, where people with terrible diseases tend to be young, beautiful and living life to the fullest—sometimes with animated monsters—has been parodied on late ...

Of all of the Trump administration’s policy initiatives, this might be the one with the widest base of non-MAGA support. On Tuesday, the White House announced that it planned to make it much more ...

An Post’s MD Debbie Byrne on reforming the business through diversification, innovation and renewed cultural relevance ...