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Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

You spend countless hours optimizing your site for human visitors. Tweaking the hero image, testing button colors, and ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. The primary goal of search engine optimization (SEO) is to ...