BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

Fivetran's George Fraser told Jon Fortt that AI agents are becoming the primary consumers of enterprise data, and companies should feed them context using the same data stack – Snowflake, Databricks, ...

dbt Labs, the pioneer in analytics engineering, is unveiling that dbt Cloud is now deployable on Google Cloud, as well as currently available on the Google Cloud Marketplace. As a natural extension of ...

Earlier this year, I had the privilege of serving on the organizing committee for the DataTune conference in my hometown of Nashville, Tenn. Unlike many database-specific or platform-specific ...

With AI changing the way organizations manage and interact with data, dbt Labs has built a new engine for its data development and transformation software to meet today’s performance and scalability ...