The Global Findex Database is the world's only demand-side survey on financial inclusion and a leading source of data on how adults around the world access and use financial services. Since its launch ...

So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...

Many businesses view "brand" as something important, but somewhat elusive when it comes to trying to measure its performance. The fact is that what is not measured is not managed - and as a result, ...