While traditional sports broadcasts and live events remain central, TikTok is opening new doors for fan engagement, ...

Tennis, with its traditionally older crowds and outgoing generation of icons including Rafael Nadal and Serena Williams, ...

TikTok is looking to position itself as a hub for women’s sport content, from brands investing in women’s sport to the profile of athletes on the platform. Women’s sport has made huge strides in the ...

TikTok is the title sponsor of the Womens Six Nations from 2022-2025; they believe they can help bring a growing sport to a growing audience. Tournament comes to a climax as England take on France ...

Following the Red Roses' 11-try hammering of Wales at Principality Stadium in round two of the Women's Six Nations, Bern and Wales full-back Jasmine Joyce-Butchers joined BBC Sport pundits live on ...

W HEN THE Dallas Wings tip off against the Minnesota Lynx on May 16th, it will mark the start of the most anticipated season of women’s sport in history. The schedulers of the Women’s National ...

Women athletes are, in many ways, uniquely suited to being on the receiving end of parasocial relationships with fans. Because women’s sports have historically had a far smaller audience, the ...