Brands will be able to add an image or text prompt about what they're selling, and TikTok's AI tools will generate a ...

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

Meta and TikTok are being careful with their messaging about AI advances at the ad industry's annual festival.

Social media giants Meta (META) and Bytedance-owned TikTok have announced a new set of AI tools that can generate ...

WPP Open, the agency’s AI-powered marketing platform, will integrate TikTok Symphony’s avatars, AI-dubbing translation and video generation tools for its 50,000 WPP employee users and clients — all to ...

The TikTok updated AI tools let brands create influencer-style videos using avatars that model products and mimic creators — ...

WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...

TikTok has partnered with WPP to bring its generative AI toolkit, Symphony Suite, into the WPP Open ecosystem. Through this collaboration, WPP teams will receive early access to Symphony Suite’s ...

Explore how AI is reshaping unit economics with near-zero marginal costs, boosting productivity, and creating competitive ...

A TikTok story with Kansas City origins began circulating ad nauseam on social media last week and quickly pulled at the ...

I’m at Cannes Lions, where I spent the morning with TikTok’s marketing leaders.As YouTube has made expanding on living room ...

Reddit has launched two artificial intelligence-powered features to enhance advertising performance on its platform by tapping into user conversations on ...